The Media & Entertainment (M&E) industry is undergoing a massive transformation, driven by digital-first consumption, AI-powered personalization, and immersive experiences.
India’s Media & Entertainment Industry:
India’s M&E market is one of the fastest-growing, expected to reach $70 billion by 2030, fueled by OTT, gaming, digital advertising, and regional content demand.
- OTT & Streaming Boom: India’s OTT market is set to hit $7 billion by 2027, with regional language content contributing 50%+ of consumption.
- Ad Revenue Shift: Digital advertising dominates, contributing ~45% of total ad revenue, driven by mobile-first audiences.
- Gaming & E-Sports Surge: The gaming industry is projected to surpass $5 billion by 2025, fuelled by mobile gaming and blockchain innovations.
- Cinema Revival & Regional Content Growth: The Indian box office grossed $1.5 billion in 2023, with South Indian films gaining pan-India appeal.
- Music & Influencer Economy: The Indian music streaming market is growing at ~15% CAGR, with independent artists thriving through social platforms.
Global Media & Entertainment Industry:
The global M&E industry, valued at over $2.5 trillion, is evolving with streaming wars, AI-driven content, and metaverse entertainment.
- Streaming Giants Expanding: OTT subscriptions worldwide exceed 1.5 billion users, with AI-driven recommendations enhancing engagement.
- AI & Personalization Revolution: AI is reshaping content creation, from deepfake filmmaking to automated news reporting.
- Metaverse & Virtual Experiences: Interactive digital concerts, gaming, and in-game purchases are creating new revenue streams.
- Short-Form Video Dominance: TikTok, Instagram Reels, and YouTube Shorts are redefining content consumption.
- Cinema Comeback: Theatres are rebounding, driven by franchise films and IMAX experiences.
Future Outlook:
The M&E industry will be shaped by AI, 5G, immersive content, and blockchain-driven monetization, offering unlimited opportunities for innovation and growth.
INDUSTRY SEGMENT
Traditional media channels for news and entertainment.
On-demand digital content providers.
Creation and distribution of movies and TV shows.
Recording, production, and streaming of music.
Newspapers, magazines, and digital publications.
Brand promotions through traditional and online channels.
OUR INDUSTRY SPECIFIC OFFERINGS
Digital Transformation & OTT Strategy
Helping firms optimize streaming, content monetization, and AI-driven personalization.
Advertising & Brand Strategy
Market positioning, influencer partnerships, and digital engagement strategies.
Mergers & Acquisitions (M&A) Advisory
Structuring deals for content studios, broadcasters, and digital platforms.
Data & Analytics Consulting
Audience segmentation, predictive analytics, and recommendation engines.
Intellectual Property (IP) & Copyright Protection
Safeguarding content from piracy and unauthorized use.
Cybersecurity & Data Privacy
Protecting user data and preventing content leaks.
Regulatory & Compliance Advisory
Adhering to global and regional broadcasting regulations.
Content Risk & Brand Reputation Management
Mitigating risks related to misinformation, deepfakes, and brand image.